The ATO honeymoon is over – Don’t get caught with a COVID hangover

The ATO honeymoon is over – Don’t get caught with a COVID hangover.

With the world starting to recover a sense of normalcy after the ravages of COVID, we are starting to get back to living the lives we led in that seemingly free and easy world of pre-pandemic times.

It was a time when we didn’t have crumpled up face masks stuffed into the pockets of our activewear when we used our car gear sticks as make-shift mask hangers.

Business also did it tough, though the government was able to step in to help enterprises through various fiscal arrangements.

Business has never been on worse terms with the ATO

But now, as we merge back into a sense of normalcy, the ATO, in particular, is less inclined to look past overdue debt and is indeed coming after any business that owes more than $100,000 in tax. The pandemic saw the ATO put such bold actions on hold so Australia could get on with staying in business.

Now the honeymoon is very much over. Any business that is not on the front foot with outstanding debt will suffer the consequences and be hit with a COVID leniency hangover if they don’t act swiftly to ensure the health of their cash flow.

What happened when the stimulus was turned off?

For larger firms, there was work around options such as work remotely and downsize office space to save costs; however, not all industries had such options. For example, hairdressers, chefs, and pet groomers can’t work from home if they are required to go into isolation today – for them, there is no work if they are isolating.

With stimulus now a thing of the past, business costs growing, increasing pressures on the cost of living and wage growth flat, the current economic landscape is perilous for the unprepared. Businesses can no longer delay paying their ATO commitments lest they harm their credit rating.

It is quite clear that now more than ever, Australian businesses need a healthy client book with a steady cash flow.

The perfect storm

The withdrawal of stimulus and concessions will undoubtably impact business in Australia.

Further, acute staff shortages, increases in staff costs due to increased sick leave payments, growing employee demands as a result of the great resignation and the general increase in the cost of living are all adding pressure to an already tenuous economic stability some businesses are maintaining.

Pair this with the supply chain shortages across multiple industries and a downturn in consumer activity, and it’s an almost perfect storm for business failure.

We are all under the same pressure

It’s not just small businesses that have been hit hard recently. We have seen some big players go down, with building companies seemingly falling like dominoes lately. For every business that closes – big or small – the knock-on effect for every link in the supply chain takes a hit.

From the stationery suppliers right through to the accounting and legal firms that support them, every client that goes under comes with associated cash flow impacts. The cost of replacing lost business is significant and there is no guarantee that there will be plentiful new business opportunities in this current financial climate.

How can you weather the storm?

For small and big businesses alike, cash flow is king, and if you can help preserve your client’s cash flow and still get paid what you are worth, you should pursue every opportunity. Professional service firms can no longer afford to be a bank for their clients.
It’s not so much a case of wanting to be paid what you are worth right now; it is more a case of needing to be paid what you are worth, on time.

Acknowledging a client is struggling and offering a payment plan solution will support your client’s needs and provide your business with full, upfront payment so that both can get on with the business of doing business.

If you would like to hear more about how QuickFee can help you avoid the COVID stimulus hangover, support your client base and get paid today, contact our team today on 02 8090 7700.

Understanding Cryptocurrency

In this series, we discuss some of the use cases behind cryptocurrencies and the consequences from a tax and legal perspective. Learn about emerging concepts such as peer-to-peer lending on the blockchain, and NBA’s $700 million NFT marketing strategy. We discuss the common missteps from a tax perspective, and how accountants can handle some of this complexity with the right crypto tax knowledge. 

Access the Crypto Series (3h FREE CPD Points):

 

About CryptoTaxCalculator
CryptoTaxCalculator are building the platform to make understanding your tax obligations simple and straightforward. Their tools help identify, track and organise all your crypto activity across hundreds of exchanges and blockchains with ease and accuracy. Their reporting saves you time and makes your transaction history transparent and easy to understand. They are helping investors, traders and accountants by providing clear and secure records of your crypto activity so you can relax at tax time.
Click here to learn more about CryptoTaxCalculator 

Discover their crypto tax guide that is constantly updated with the up-to-date information from the ATO: Click here to access the crypto tax guide 

accountants building a bridge over the advice gap

Bridging the Advice Gap: Why Accountants Need to Shift to a Client-Centric Model

Last month, CPA Australia released a report on The Value of Advice. As many financial advisors already know, the chasm is widening between those who have access to professional advice – and those who don’t.

Now CPA Australia has shown exactly how this “advice gap” impacts our economy. Australians could expect an economic uplift of $630 billion each year if everyone had access to proper financial advice.

Why Does Access to Advice Matter?

Keddie Waller – the CPA Australia head of public practice – recently joined host Jotham Lian on Accountants Daily Insider to discuss these findings. Although the estimated $630 billion figure would only be possible in an ideal world, it shows why cash flow makes a difference, even on the individual level. After all, when you average that number across the entire Australian population, it comes out to an extra $24,000 per person.

“That $24,000 figure [is an] average across all of Australia, so it would be different depending on the individual circumstances if this was in real life. But really what we wanted to show was that if you get the advice model right – if you get more people accessing advice – it’s going to have great benefits not only to them as an individual, but to their communities and, more broadly, the Australian economy.”

Keddie Waller, CPA Australia

For small business owners, getting that additional $24,000 could mean the difference between keeping the lights on and shuttering the doors. In an interview with PYMNTS.com, QuickFee CEO Bruce Coombes offered a similar perspective, based on his experience working with small business owners across the globe:

“There was a survey done a few years ago and one of the questions for business owners was: ‘If you could have any amount of money to transform your business, what would it be?’ And the answer was $50,000 – that’s all.”

Bruce Coombes, QuickFee

So why do people have such a hard time getting financial advice and making the most of their money? Waller attributes this problem to regulatory siloes in the Australian accounting industry.

Although the industry treats services like “mortgage broking” and “credit planning” as distinct areas, the average person doesn’t discriminate. Clients often turn to their preferred accountant only to find that they don’t offer the specific service they need.

How Do We Eliminate the Advice Gap?

The CPA Australia report highlights the long-term need for thoughtful changes to our regulatory system. Individuals and SMEs need great financial advice more than ever, and yet policymakers are misunderstanding their concerns and goals.  

Although lawmakers will play an important role in changing this situation, accounting professionals don’t have to wait for regulatory reform. The report also recommends that Australian advisors start moving to a “client-centric model of advice.” That means redefining your firm’s services and processes to better meet client goals.

3 Ways Accountants Can Reach the Right Clients Now

There’s no doubt that accountants are in a special position to help individuals and businesses through these difficult times. Here are a few ways accountants can move towards a client-centric model right now – and start bridging the advice gap in their communities.

1. Promote financial literacy. 

In the Value of Advice report, SMEs and consumers demonstrated much lower financial literacy than they believed they had. At the same time, both groups reported that they wanted more help with budgeting, savings, retirement planning, and making investment decisions.

Firms can fill that need by promoting financial literacy within their networks and communities. In fact, this is one area where grassroots efforts could have a much deeper impact than regulatory changes. As a local advisor, you can help the next generation become better at managing personal finances or building sustainable businesses.

A few ideas for promoting financial literacy:

  • Volunteering with local schools to teach children about personal finance
  • Organizing financial events/ webinars with local business owners
  • Reaching out to employers to discuss 401(k) plans and benefits with their employees
  • Publishing articles and guest posts on financial topics that matter to you
  • Making financial courses accessible to under-served groups and communities

2. Offer payment methods your clients will appreciate.

Until recently, many accountants didn’t even offer online payments. Although that has shifted, professionals are still reluctant to use alternative payment methods that could add value for their clients.  

According to the 2019 Consumer Payments Survey by the RBA, demand has risen for more flexible payment methods like “Buy Now, Pay Later” payment plans. The pandemic has only accelerated this trend in Australia and across the world.

All businesses and individuals struggle with cash flow at times. An easy payment plan option allows you to free up liquidity on both sides of the table. (You’ll also make your services more appealing to the people who need them.)

3.  Add more content resources to your online marketing campaigns.

Great marketing does more than just sell products: It educates your target audience about how they can benefit from your help. One of the best ways to overcome the advice gap, then, is to improve your online marketing efforts and share information about your unique services. Typically, this means creating blogs, eBooks, webinars, and other educational resources to share on your website and in marketing campaigns.

A few questions to keep in mind when you’re producing content:

  • What terms and topics would your ideal clients be looking for online?
  • Are there any questions that keep coming up with your clients? How can you best answer these questions?
  • Do you have a specific niche or skillset that could set your content apart?
  • Does the terminology you’re using make sense from the client’s point of view? What terms would they most likely be confused about?

By producing content on financial topics, you can raise the profile of your firm and educate your core audience at the same time. That’s a win for everyone. 

At QuickFee, we offer payment solutions that make it easier for accountants to help their clients. Contact us to learn more about our payment plan and financing products!